Decrypting the FinTech Gold Rush in the New Normal: Tracing App Trends and User Behavior in India and Southeast Asia.
The report by Affle’s MAAS and Adjust provides actionable insights on the impact of the rapid adoption of digital finances in the INSEA FinTech industry in FY23.
It covers a comparative study of the performance of traditional finance apps like banking, insuretech, investment apps against new-age finance apps like neobanking, instant credit, and cryptocurrency.
The report evaluates data on install, post-install activities like Daily Active Users (DAU), Monthly Active Users (MAU), app sessions, retention, the ratio of user registrations to installs, the ratio of first activity to user registrations, and user demography to understand the evolving user behavior on various categories of FinTech platforms.
It gives expert insights into the scope of the overall FinTech industry in India, Singapore, Indonesia, Malaysia, Vietnam, the Philippines, and Thailand.